LATITUDE. is the digital editorial platform of Shorelines Illustrated, celebrating the life, leisure, and latitude of coastal living. Through beautifully curated stories, we spotlight extraordinary people, stunning destinations, and inspiring ideas that make coastal life unforgettable. From breathtaking homes and luxurious escapes to coastal cuisine, curated products, and local culture, LATITUDE. brings the beauty of the coast to life—one story at a time.
reach
25MM+
50K+
250K+
video views
social followers
monthly web views
about us
Shorelines Illustrated is a premier content studio producing high-quality editorial, photography, video, and social media assets for luxury brands rooted in coastal New England. We specialize in storytelling that connects audiences to travel, lifestyle, food, home, and style—all through a distinctly coastal lens.
Shorelines Illustrated is also the creative force behind LATITUDE., crafting the visual and editorial content that powers the platform. We work closely with our sister company, New England Coastal Creative (NECC), to bring brands even greater visibility through creator partnerships, influencer activations, and immersive coastal events.
We produce original content for brands, properties, and products through editorial shoots, creator trips, and curated campaigns that amplify your presence across multiple channels.
travel
food
style
home
our work
At Shorelines Illustrated, we offer premium content creation and editorial services designed to take your brand into the spaces and places that matter most—those coveted coastal destinations that capture hearts, define lifestyle, and elevate your story where it counts. Whether you’re launching a new product, showcasing a destination, or growing your brand presence, we deliver 360° story packages that captivate and connect.
Our specialties include:
Creative Content Packages
We bring your vision to life—from concept to execution—through photography, videography, writing, editing, and social media.Brand Storytelling
We create editorial narratives that span travel, food, home, and style, spotlighting your brand in an authentic and inspiring way.Product Collaborations & E-Commerce Integration
We organically integrate products into visual stories and destination features, creating strategic visibility and seamless commerce opportunities.Full-Service Creative Strategy
From influencer activations to editorial campaigns, we develop tailored strategies that elevate your presence and build brand affinity.
collaborations, media, & brands
about kim
Kim Thomas is the founder of Shorelines Illustrated and New England Coastal Creative (NECC), with over 25 years of experience in design, branding, and content creation. She began her career on Wall Street, where she developed a sharp eye for strategy, presentation, and storytelling. After pivoting from finance to follow her creative passions, Kim launched a successful career in stationery, gifts, fashion, and home décor—all inspired by the shores of Southern New England.
In 2016, Kim founded Shorelines Illustrated to celebrate the charm and character of coastal New England. In 2020, she launched NECC to foster connection between brands and creatives through collaborative content, influencer partnerships, and experiential events. Today, through both platforms, Kim brings coastal stories to life with authenticity, elegance, and editorial excellence.
Based in Greenwich, CT, Kim has built lasting partnerships with luxury resorts, regional travel councils, and lifestyle brands across New England. Her extended network includes editors at Coastal Living, Yankee Magazine, Oprah Daily, and Greenwich Lifestyle, as well as a vibrant creative community of photographers, influencers, and content collaborators.
She’s most at home by the sea with her family—and always scouting the next great coastal story to tell.
work with us
We believe in the power of collaboration to create meaningful, memorable content. Whether you’re a brand ready to tell your story, a media partner looking for original editorial, or a destination wanting to connect with our creative community—we’re here to help.
Through Shorelines Illustrated and LATITUDE., we offer a full suite of services including:
Content Creation
Brand & Product Features
Influencer Collaborations
Travel & Lifestyle Editorial
Social Media Campaigns
Event Activations
Looking for even more reach? Through NECC, we offer access to a vibrant network of influencers, creatives, and industry tastemakers via content creation trips, pop-ups, and brand events.
Ready to elevate your brand? Download our media kit or reach out directly to explore custom collaborations that bring your vision to life.
