If you looked up the term “having a moment” in the urban.dictionary, there is no doubt that you’d find a photo of Nell Diamond, founder of Hill House Home and the Nap Dress®, the already iconic summer statement garment that has become a staple in every chic women’s wardrobe. Customers have been known to take company PTO for collection drop days, and with her upcoming shoe launch (an accessory that Nell herself has been known to obsess about), the brand is on the brink of yet another fashion vertical takeover.
But it’s Nell’s latest endeavor, a flagship store on the quiet cobblestone Main Street on the island of Nantucket, that had us wanting to find out why she chose the tiny little island 30 miles out to sea as her first location in expanding her retail empire and the places she loves most on the island itself.